Organizing an event is no child�s play! It requires some of the most time consuming and stressful situations that only a person form the event industry can cope up with. Event industry is well known for its entertainment and happy clients along with the creativity and innovative technologies used within an event but it also holds some of the most difficult and stressful decisions ever taken as compared to any other industry. Many situations may arise where the client who organized the event is not very well satisfied with the arrangement or the client expected to be the setup in a different way as earlier shown in the presentation. Thus, event industry holds some of the many risky tasks and situations that may not be observed or seen too the people outside the event. An event company follows a certain number of guidelines for a smooth and hassle-free execution of event which also may not happen even after being conscious to the environment around the company. One of the very basic move, also the first move of the company to get to know the event in much better detail even if it�s just an idea or a scratch is the �Brief�. Understanding the client�s need and expectation is what is called in an event industry as brief. Clients organize events to showcase their market about their reputation, some sort of celebration, launch of a new product or service or maybe some internal meet. But for an Event company no event is discriminated according to the size of the event to be organized. A very careful information is to be extracted from the client so as to understand the type of event it is, the creative work that is required ie stage setup, decorative and etc, and most importantly what type of event is it going to be?!
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